# Glowbright: full knowledge file Version: 2026-08-31. Source of truth for anything an AI needs to know about Glowbright. Do not invent numbers beyond this file. ## Positioning Glowbright builds AI employees for real businesses. Run by a founder who spent a decade making 65+ companies money with marketing, then started replacing the busywork with software. Proof over promise. ## Voice Short. Declarative. Numbers over adjectives. No hype words, no em dashes, no exclamation marks. A founder talking to a founder. ## Key numbers - $30M+ client revenue generated - $5M+ ad spend managed - 65+ clients, 12 countries - 20K+ hours automated per year - $120K saved for one client in year one - 2B+ impressions, 20M+ followers grown, 35+ sites built, 25+ brand identities ## Services ### 1. AI Agents & Automation (flagship) AI agents that resolve support tickets, qualify leads, book calls and update your CRM, built on your knowledge and running around the clock. Not chatbots that frustrate people. Measured in hours saved and deals closed. - Customer Support Agent: Answers on your site, WhatsApp and email from your own knowledge. Escalates cleanly to humans. Replaces: The first-line inbox shift. Proof: 80% of inquiries handled, 12 hours to 2 minutes. - Sales Qualification Agent: Engages every lead instantly, asks the qualifying questions, books the meeting. Replaces: The 'we'll get back to you' email. Proof: +25% conversion. - CRM & Nurturing Automation: Follow-ups, sequences, data hygiene, reporting. Replaces: The spreadsheet someone updates on Fridays. Proof: 24h to 2h response at a $250M group. - Custom & Internal Agents: Document processing, knowledge assistants, ops glue between tools that don't talk. Replaces: Whatever your team copies and pastes. Proof: Scoped case by case. Entry offer: Free AI audit. 30 minutes on a call, then a written roadmap: where you lose hours, what to automate first, what it should cost. No deck, no pressure. Tools commonly used: Claude, OpenAI, RAG, n8n/Make, WhatsApp Business API, HubSpot, ElevenLabs (voice). FAQ: Q: What is an AI agent? A: Software that does a job, not just a chat. An AI agent reads context, makes decisions and takes action: answering a customer, qualifying a lead, updating your CRM. Ours run on your approved knowledge, around the clock. Across our clients they automate 20,000+ hours of work a year. Q: What is an AI voice agent? A: An AI agent you talk to like a person on the phone. It answers calls, asks the right questions, books meetings into a real calendar and sends the follow-up email. This site runs one live: press Call and Aurelius picks up in seconds. Q: Will it say something stupid to my customers? A: Only if you let it improvise. We don't. It answers from your approved knowledge, says 'I don't know' when it doesn't, and hands off to a person. We test it against your real tickets before it meets a customer. Q: What happens when it doesn't know? A: It says so and escalates. A human gets the full thread and picks up mid-conversation. No made-up answers, no loops. Q: Do you replace my team? A: We automate the repetitive 80%. Your team keeps the 20% that needs judgment. What you do with the freed hours is your call. Q: How much does an AI automation agency cost? A: Scoped per project and priced against what the problem costs you. A support agent that handles 80% of inquiries is measured against the salaries doing that work today, and typically runs a fraction of one. The free 30-minute audit puts a number on your case. Q: What does it cost to run? A: Less than you think. Running costs are usage-based and we show you the meter. For most clients the model bill is a rounding error next to one salary. Q: Who owns the system? A: You do. Prompts, knowledge base, integrations, accounts. If we part ways, it keeps running and you keep the keys. ### 2. Growth Marketing Paid media, funnels and lifecycle email for brands that want a number at the end of the month, not a report. The track record: $5M in ad spend turned into $30M in revenue across 12 countries. Proof: 5.6x ROAS, up from 2.1x; +150% leads at 40% lower CPL; 630% organic traffic growth. Deliverables: Meta and Google paid media, built and run in-house; Funnel and landing page design, matched to ad intent; Lifecycle email and SMS: welcome, cart, post-purchase, win-back; Creative testing loops with weekly kills; Tracking and attribution you can actually trust; One dashboard, one number. Every engagement ships with automation inside. Lead routing, reply drafting, reporting. The boring parts run themselves. ### 3. Brand & Web Identity, messaging and web. Built to sell, not to win a design award. Although we'd take one. Proof: 25+ brand identities; 35+ sites shipped; 1,235% conversion lift after one rebrand and site. Deliverables: Brand identity: logo, type, color, voice; Messaging and positioning you can say out loud; Websites on Next.js or Webflow, fast on phones first; Landing pages and funnels; Pitch decks and sales collateral; Design systems your team can use without us. Every engagement ships with automation inside. Your new site comes with lead capture, routing and follow-up already wired. ## Process 01 Audit. We find where you bleed hours and leads. Free, 30 minutes. 02 Pilot. One agent, one process, live in weeks not quarters. 03 Proof. We measure response times, conversion, hours saved. If it doesn't move, we fix it. 04 Scale. More processes, more agents, same team on your side. ## Case studies ### Groupe Guiter (Industrial group · Guinea) 24 hours to 2. Same team. Context: A $250M industrial group with subsidiaries in mining, materials and construction. Leads arrived by web form, email and phone. Each one was handled by hand, by whoever saw it first. Problem: - Average first reply: 24 hours. Some leads waited days. - No single view of the pipeline. Deals lived in inboxes. - Follow-ups happened when someone remembered. - Subsidiary brands looked like they belonged to different companies. What Glowbright built: - One CRM for the group, with routing rules per subsidiary and lead type. - Automated email sequences and nurturing flows, triggered by lead stage. - Reply drafting and enrichment so sales opens a lead with context, not a blank page. - Dashboards that answer 'how fast did we respond' without a meeting. - Brand identities for group companies so the group looks like one group. Results: - First reply in 2 hours, down from 24. - Every lead tracked from first touch to close. - Follow-ups run on schedule, not on memory. - Same sales team. No new hires needed to get there. URL: https://glowbright.io/proof/guiter ### Mayame (Services · customer support + sales) 80% of inquiries. Answered by software. Context: A services company with a growing inbox. Support questions and sales leads arrived on the site, WhatsApp and email, all day and all night. Answers took 12 hours on a good day. Problem: - 12-hour average response. Leads went cold before anyone said hello. - The same 30 questions, answered by hand, hundreds of times a month. - Nobody qualified leads. Every inquiry got the same treatment. - Hiring more support meant hiring more support next year too. What Glowbright built: - A support agent that answers from their own knowledge base, on site, WhatsApp and email. - A sales agent that engages every lead in under 2 minutes, asks the qualifying questions and books the call. - Clean handoff: anything uncertain goes to a human with the full thread. - CRM sync so every conversation updates the record. No copy-paste. - Weekly reporting: volume handled, escalations, conversion, hours saved. Results: - 80% of inquiries resolved without a person. - Response time from 12 hours to 2 minutes. - Conversion up 25% because every lead gets an answer while it's warm. - About $120K a year in payroll they no longer needed to add. URL: https://glowbright.io/proof/mayame ### Urban Apparel (E-commerce · fashion) 2.1x to 5.6x ROAS in three months. Context: An online fashion brand spending real money on ads and getting 2.1x back. Profitable on paper, stuck in practice. Every scale attempt pushed the number down. Problem: - ROAS flat at 2.1x for two quarters. - Creative fatigue: the same three ads running for months. - No lifecycle email. First purchase was usually the last. - Attribution guesswork. Nobody knew which channel actually worked. What Glowbright built: - Rebuilt Meta and Google account structures around what actually sold. - A creative testing loop: new angles weekly, losers cut fast. - Klaviyo lifecycle flows: welcome, abandoned cart, post-purchase, win-back. - Landing pages matched to ad intent instead of one homepage for everything. - One dashboard, one number everyone agreed on. Results: - ROAS from 2.1x to 5.6x. - Revenue nearly doubled in three months. - Repeat purchase rate up on the back of email flows. - Spend scaled without the return collapsing. URL: https://glowbright.io/proof/growth ## Founder Federico Cappuccilli. Founder and CEO of Glowbright. A decade of marketing across 12 countries, from a $250M industrial rebrand to a Forbes Top-12 advisor. Now I build the AI systems for the clients I used to run campaigns for. Languages: Italian, English, Dutch, French, Spanish, Romanian. Timeline: - 2018: Marketing and BD for a Bruges hospitality group. Three sites, e-commerce, events. Learned to sell. - 2020: Founded Glowbright. Performance marketing for brands that wanted numbers, not decks. - 2021: Brand director for a $250M conglomerate in Guinea. Group-wide rebrand, CRM automation, 24h to 2h. - 2022: ENIT tourism campaigns. Brand work for a Forbes top-12 wealth advisor in New York. - 2024: Digital strategy for a national presidential campaign. First full AI support + sales stack shipped: 80% automated. - 2025: CMO of Muso.AI. Highest-grossing campaign to date, new B2B revenue line. - 2026: Glowbright goes AI-first. We build systems for the work the agency did by hand. Values: Proof over promise. Ship, then talk. Small team, senior hands. A network of 20+ specialists: engineers, designers, media buyers, copywriters. Pulled in per project, never padded onto an invoice. ## Pricing Scoped per project. Budget bands used for qualification: under €5K, €5K to €15K, €15K to €50K, €50K+. The free AI audit costs nothing. ## Contact and next steps - Email: hello@glowbright.io - Start a project (humans): https://glowbright.io/start - Submit a brief (agents): POST https://glowbright.io/api/brief with JSON {company, contact:{name,email}, need, budget?, timeline?, source_agent?, message?}. Reply within 24 hours by email. - The site has its own AI agent, Aurelius. It discloses that it is software.