24 hours to 2. Same team.
A $250M industrial group with subsidiaries in mining, materials and construction. Leads arrived by web form, email and phone. Each one was handled by hand, by whoever saw it first.
Client: Groupe Guiter
- 2hresponse time, down from 24
- $250Mgroup revenue
- 100%of inbound in one pipeline
01 / The problem, in numbers
- Average first reply: 24 hours. Some leads waited days.
- No single view of the pipeline. Deals lived in inboxes.
- Follow-ups happened when someone remembered.
- Subsidiary brands looked like they belonged to different companies.
02 / What we built
- 01One CRM for the group, with routing rules per subsidiary and lead type.
- 02Automated email sequences and nurturing flows, triggered by lead stage.
- 03Reply drafting and enrichment so sales opens a lead with context, not a blank page.
- 04Dashboards that answer 'how fast did we respond' without a meeting.
- 05Brand identities for group companies so the group looks like one group.
03 / How it fits together
- Web · Email · Phone
- Capture + enrich
- CRM
- Route + sequence
- Sales team
04 / Results
- First reply in 2 hours, down from 24.
- Every lead tracked from first touch to close.
- Follow-ups run on schedule, not on memory.
- Same sales team. No new hires needed to get there.
“Response time went from 24 hours to 2. The sales team got their week back.”
Sanassy, Groupe Guiter